Mon 27 Mar 2023

Is Incredible Marketing the Key to Selling your Home in 2023?

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With the housing market still booming, the process of selling your property has become more competitive and in-depth than ever. Something that can make or break a quick sale is marketing. Trusted estate agents in Gravesend and your local areas will all have a comprehensive plan when it comes to utilising the most effective marketing techniques. So, what might your estate agent do when it comes to marketing your property? Here we outline just a few of the most common ways that you could expect to see your property promoted.


Taking high-resolution photographs

One of the first tasks that your estate agent may like to arrange is for a photographer to visit the property and take high-resolution images that showcase your home to its full potential. Keeping your home clean, tidy and clutter free on this day will help to create professional and attractive photos that can be used in a variety of ways.

A good photographer will know how to utilise their skills to shoot your home from the best angle and viewpoint. Lighting is an important factor, so making use of natural daylight is always advisable. Your estate agent will explain the process in full before photographs are arranged, to give you as much information and advice as possible.

A professional copywriter or highly trained member of the staff team will then create the perfect descriptions to outline your property in full detail on listings and promotional materials. This will usually include a floor plan and practical information to attract potential buyers’ attention.

Promoting your property online

Estate agents will then use all these materials to promote your listing online. Your property will appear on the estate agent’s website and will also be added to popular property search engines such as Rightmove and Zoopla. This will gain maximum exposure for your listings and put them in the viewpoint of keen prospective buyers. You may also find that your listing is promoted via estate agents' social media pages if this is a service that they utilise. Your property will also likely be listed on sales boards in the estate agents’ offices and any promotional offline flyers and associated materials.

Showcasing your property to current clients

Another way that you may see estate agents promoting your property is via email to their current clients. A good estate agent will know exactly what their clients are looking to purchase and can place the best new listings at the top of their ‘must see’ lists.

Don’t worry if you still have more thoughts or questions concerning marketing. An excellent estate agent will walk you through all the ways that they intend to market your property during your initial meetings, where you will be able to ask any questions or find out the finer details.


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