Property Photography Tips: The Photos You Need to Sell a House

But in order to gain traction and get the right people to view and consider your property, you need to do something else first: invest in professional photography.

Good photography is the number one thing that will draw the eye and inspire property hunters and browsers to click on your listing and find out more. While price and size play a role, it’s the images that jump from the page and separate one property from the next – with the best photos being those that enable a viewer to picture themselves and their life in that new home.

To help you plan your marketing activity and prepare to list your property, we asked estate agents in Gravesend for some top tips on how to capture the best photos of a house for sale.

Lighting is Everything

The number one tip that both photographers and estate agents have shared, is the importance of lighting. Natural light plays a huge role in how a property looks at different times of the day, with photos needing to capture the warmth of each room and the position of windows and other sources of light.

Turning on the main light in each room is a good way of ensuring that the resulting photos are light and bright, avoiding dark corners and shadows. You should also consider the time of day that photos are taken, opting for early morning or golden hour depending on the position of your property.

A Picture Perfect Blank Canvas

While it’s important that every property listed for sale looks homely and inviting, there’s a fine line between being welcoming and having too many personal touches on show.

Where possible, it’s worth removing some of your more personal possessions, to present the property as more of a blank canvas – somewhere that prospective buyers can picture themselves living. Replace personal photos with vases of flowers and lamps on your main surfaces in the room, to make it feel lived-in but neutral.

Similarly, removing any seasonal decorations will ensure that photos remain relevant and that you don’t alienate any potential buyer who may not conform to your tastes in décor.

Opt for a Professional Photographer

Whether included as part of a package with your estate agent, or outsourced directly to help you list your property and gain interest early on, opting for a professional photographer will ensure that all photos are high in quality, well-aligned, and taken at the right angles and perspectives.

A professional will edit photos to give them a warm, bright hue, and will ensure that every room looks its best. To find out more about photography packages and how photos are used in property marketing, get in touch directly with your estate agent.