How to Sell a Home That’s Been on the Market Too Long

Reconsider Your Asking Price

One of the biggest reasons a property lingers on the market longer than expected is its asking price. If buyers feel that your home is too expensive compared to similar properties, they may not even book a viewing, which can significantly reduce your chances of receiving an offer. Even adjusting the price slightly can make your property more attractive, boosting the chances of a successful sale. Consult with our estate agents at Balgores in Chelmsford for help setting a competitive asking price for your home.

Refresh Your Marketing Strategy

If your home has been on the market for some time, it might be time to refresh your marketing strategy. At Balgores, we can help you develop a fresh marketing approach that grabs the attention of potential buyers. This could involve updating your property photos to showcase your home in the best possible light, creating a virtual tour for remote buyers, or writing a new property description to highlight key features that might have been overlooked. Engaging social media campaigns and targeted email marketing can also help reach a wider audience, attracting more potential buyers to your property.

Boost Your Property’s Kerb Appeal

First impressions are everything when it comes to selling a property, making it essential to make the exterior of your home as appealing as possible. If your home has been sitting on the market for a while without much interest, improving its kerb appeal could be the key to attracting new potential buyers. Simple, cost-effective changes like repainting the front door, cleaning the windows, and tidying up the front garden can make a huge difference in how your property is perceived.

Consider Staging

Sellers are increasingly opting to stage their homes as a way to make them more appealing to potential buyers. Staging involves arranging furniture, accessories, and décor to highlight the best features of the property and create a welcoming, lived-in feel. A well-staged home helps buyers visualise themselves living in the space, making it more likely they will make an offer.

Be Flexible with Viewings

Being flexible with viewing times can help increase the number of potential buyers who come to see your home. Many buyers have busy schedules, making it essential to offer viewings that accommodate different time constraints. This could include viewings during evenings and weekends, which are often more convenient for people with full-time jobs or family commitments.

If your home has been on the market for a long time, this doesn’t mean it’s unsellable; it just needs the right strategy to generate fresh interest. Contact our estate agents for help securing a sale at the right price.